Yellow Pages
Promoting the Brand...
Renault T 114 KAG
The distribution lorries operated on behalf of Yell are resplendent in the Yellow Pages livery, complete with the slogan "There's only one Yellow Pages."

As a classified ads business, Yell takes advantage of every form of advertising to promote its services.

The Yellow Pages logo has been used on many forms of transport including, mainline trains, London Buses, Tube trains and taxis.

Photo: Curtain - sided Renault articulated lorry T 114 KAG.
| EXIT | Promoting the Brand | Moving Pages | The Yellow Pages Story | Links |
Introduction

In 2005, Yellow Pages doesn't currently hold a HGV (Heavy Goods Vehicle) operator's licence. However, Renault artic T114 KAG is one of a number of similarly painted trucks from the fleet of K & J Logistics of Rufforth near York and Yellow Pages distribution is one of their contracts.
Moving Pages  
Think Yellow Pages
A familiar icon, but not simply a London taxi, a moving advert for Yellow Pages. Think Yellow Pages.


Photo: 'Yellow Pages taxi' © Yell.
The Yellow Pages Story
Yellow Pages Story
"Look up the experts, give them a ring. That's the way wise buys begin. You can ring round for anything, using Yellow Pages, Yellow Pages."

Classified directories first appeared in the 1930s, printed on yellow paper but, were not widely produced. Combined Alpha/Classified directories were tried in Northern Ireland, Stoke-on-Trent and Reading.

More...
Links 
  
www.yell.com 

Design, images and text compiled by © Light-Straw. Photos courtesy of Yell Ltd.
 Page last updated June 2015 revision. Checked May 2021.

All logos and trade marks are the property of their respective owners and are used on the Light Straw site(s) for review only. Students and researchers are recommended to make their own independent enquiries as to the accuracy of the information contained therein.