Yellow Pages: 'Let your fingers do the walking'
 
A study of Yellow Pages Ads.



| EXIT |
The 1970s

In 1970s the first Yellow Pages TV Ad was launched using the tagline 'Let your fingers do the walking'.

Wise buys begin with Yellow Pages
A newspaper ad circa 1970 'Wise buys begin with Yellow Pages'.
   
Yellow Pages: The Tune

In June 1970 the pop group Christie had a UK number one hit with 'Yellow River' which was written by Jeff Christie. The Post Office bought the rights from the publisher to use the tune as part of the advertising campaign for their Yellow Pages TV adverts.

'Let your fingers do the walking'  
'Let your fingers do the walking' became the symbol for Yellow Pages.
   
MVO Intro: Save your legs, use the easy way to find out who's got what at the best price. Let your fingers do the walking.

Let your fingers do the walking, good old Yellow Pages book.
Yellow Pages, Yellow Pages. Ring round, ring round take a look.
Let your fingers do the walking.
Yellow Pages, Yellow Pages...

[Note the quality of the recording makes it difficult to confirm the exact words used]

A later advert used the lines:

Look up the experts, give them a ring; That's the way wise buys begin;
You can ring round for anything; Using Yellow Pages;
Yellow Pages, Yellow Pages; Ring round, ring round, that's the way;
Yellow Pages, Yellow Pages; Wise buys, wise buys, everyday;
Yellow Pages, Yellow Pages, Yellow Pages...

'Let your fingers do the walking'

A 1970s Yellow Pages Ad sung to the tune of 'Yellow River' by Christie.
   
Acknowledgements

'Yellow Pages' and the 'Let your fingers do the walking' logo/symbols are trade marks of Yell Limited.

Design, images and text compiled by © Light-Straw. Page last updated May 2021.

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