"Design conscious but supremely functional- the new STC
Deltaphone represents an entirely new approach to telephone
design. A choice of restrained colours, lightweight handset,
electronic tone caller with volume control, optional dial
illumination, compactness... everything new! The STC
Deltaphone is particularly suited for use in homes, hotels,
reception lounges and 'front offices', where harmony of
design, functional elegance and prestige are essential. As
well as its superb modern appearance, fit to grace any
expensive flat, the basic economies of space and effort give
this new telephone utmost utility in offices and other
business premises. High technical specifications match the
trend-setting symmetry of this truly new telephone."
Advertising the Deltaphone:
One of the first adverts for the Deltaphone was featured in
the Summer 1965 Post Office Telecommunications Journal.
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STC
STC was divided into ten or more sites in the UK, each one
specialising in a particular aspect of telecoms practice.
"Write for full details to Standard Telephones and Cables Limited,
Telephone Switching Division, Oakleigh Road, New Southgate, London,
N.11. Telephone: ENTerprise 1234, Telex: 21612"
Deltaphones in Ads
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Here's a selection of magazine adverts which appeared in
the Post Office Telecommunications Journal between 1965 and
1972.
Text as per Summer 1965 ad (above).
STC's Deltaphone advert (Feb
1965) in the
Post Office Telecommunications Journal Spring 1965.
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This is the only time most ordinary phones become
interesting; when they ring. But we can show you a very
out-of-the-ordinary telephone that will interest you - and
everyone who sees it - at once. On sight. Even without
ringing. A phone that is both entirely new in design and
supremely functional.
Wouldn't you be interested to see such a phone? Even before
you hear it ring? Especially as the Deltaphone
doesn't ring at all; just warbles discreetly, at
any volume you choose.
STC's Deltaphone advert in the
Post Office Telecommunications Journal Spring 1966.
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Her phone will never ring again.
Not the Deltaphone. It warbles instead, And that's only one
feature of this revolutionary instrument. So compact and
light is the Deltaphone, you can pick up the whole set with
one hand. It's a technical masterpiece - entirely new in
design - ideal for use wherever functional elegance and
prestige are essential. Take a look at it. Then you'll see
why it won a British Design Centre Award.
STC's Deltaphone advert in the
Post Office Telecommunications Journal Autumn 1966.
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Even in the dark, you can tell the new Deltaphone is
revolutionary. Try picking it up with one hand. Easy. The
compact body is only slightly wider than the dial - 4.3
inches (109 mm). And it's as lightweight as it is compact.
At 4 ounces (120 gms), the handset - which rests neatly
along the body - is less than half the weight of an ordinary
handset. Listen when the phones start ringing. The
Deltaphone doesn't. It warbles discreetly. At any volume
level you choose. And, when it's silent, the Deltaphone
still attracts attention. By its looks. Its functional
design has earned an award from the Council of Industrial
Design. Once you've studied its high technical
specifications, seen the restrained colours in which it
comes, and noted such features as optional dial
illumination, you'll have your own awards to make.
Sufficient to say now that the Deltaphone is ideal for
reception areas, modern offices - wherever prestige is
essential.
You can pick out the new
Deltaphone with your eyes closed -
Post Office Telecommunications Journal Spring 1967.
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The Deltaphone can have a luminescent dial. So when the
lights fail at the office, you can still see to 'phone. Or
on bedside extensions at home you can dial without turning
on the lights and waking the wife. Nobody gets disturbed
when the Deltaphone rings either. Mainly because it doesn't
ring. It just warbles at the volume you set. In
fact the Deltaphone is a very sociable instrument. People
like it because it's slim - at 4.3 inches it's only a
fraction wider than the dial. And the 4-ounce handset is
only half the weight of a conventional one. So it's twice as
nice to hold. Add the Deltaphone's restrained colours, its
elegant shape - and its exacting technical specification -
and you have an irresistible telephone.
STC's Deltaphone glows in the
dark... with pride -
Post Office Telecommunications Journal Winter 1968.
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STC's Deltaphone is pretty exciting, after all. And it does
things other telephones don't. For instance, it can glow in
the dark. There's an optional luminescent dial which lets
you dial without turning the lights on. And nobody gets
disturbed when the Deltaphone rings. Mainly because it
doesn't ring. It just warbles- at the volume you set. In
fact the Deltaphone is very sociable. People like it because
it's slim-at 4.3 inches it's only a fraction wider than the
dial. And the 4-ounce handset is only half the weight of a
conventional one. So it's twice as nice to hold. Add the
Deltaphone's restrained colours, it's elegant shape- and its
exacting technical specification- and you have an
irresistible telephone.
Some people get quite worked
up when they have an STC Deltaphone -
Post Office Telecommunications Journal Winter 1969.
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Every Deltaphone your subscriber rents means more profit for
you. And Deltaphone has a modern shape and comes in colours
to blend with any colour-scheme. That's why so many people
want one. There is no extra outside plant investment and
maintenance is easy. Let us help you make your fortune.
STC Subscriber Apparatus & Acoustic Division, New Southgate,
London, N.11. Tel: 01-368 1234. Telex: 21917
Our phone is your fortune -
Post Office Telecommunications Journal Winter 1971/2.
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You can take any colour Deltaphone and turn it into gold.
Deltaphone is sculptured on modern lines but fits in
beautifully with any decor. That's why more and more people
are asking for them. And with no extra outside plant
investment-plus easy maintenance-there's also extra income
in it for you.
STC Subscriber Apparatus & Acoustic Division, New Southgate,
London, N.11. Tel: 01-368 1234. Telex: 21917
As good as gold -
Post Office Telecommunications Journal Autumn 1972.
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