Promoting Social History

How do you encourage social history, for your favourite topic? Writing about the General Post Office #MyGPOFamily captures the working practices of the era, the organisation, and some of the quirks of working for the GPO. But who wants to read about it? The engineers (predominantly/historically men) want to go down the pub, and are perhaps more interested in the practical side of telecommunications, not the written history. The operators (mostly women) may not care about the technical workings of the industry, and tend not to join the engineering social media groups. The real (working) engineers are jokers, and enjoy tales of pranks and scams which (of course) never occurred?! The dedicated historians are too busy doing their own research to read trivia on Facebook postings, or Twitter? Judging the audience and finding them is difficult…