Fiat Doblo Maxi

Openreach Superfast fibre Vans
Fiat Doblo Maxi

Branding designs are getting more intricate as the latest Openreach Superfast fibre vans demonstate...

Photo: Openreach Fiat Doblo Maxi with Hummingbird branding © LSA October 2013

Branding

In October 2013, Westhill Communications and Stewart Signs devised a new look livery for Openreach to mark the 'Smart TV revolution' and raise awareness of TV services delivered by fibre Broadband, either FTTP or FTTC. This coincided with the delivery of 400 Fiat Doblo Maxi vans to the Openreach Fleet.

Notes: FTTP is Broadband delivered via Fibre To The Premises. FTTC is Broadband delivered via Fibre To The (street) Cabinet.

Designs & Straplines

The three stunning designs are:

Dinosaur - For TV services with bite
Hummingbird - No more humdrum TV
Astronaut - Stellar TV on demand

Note: The roof rack incorporates 4 orange flashing lights, in lieu of the usual single rotating beacon.

The campaign, directed at all Service Providers and customers, is to promote interactive HDTV (High Definition TV), Video on Demand (VOD) and TV catch-up services (e.g. YouView).

Rob Lee, Director of Marketing and Communications, for Openreach:

"Openreach vans travel, on average, around 9000 miles per year, so they really are the perfect way for us to communicate with the whole nation. We hope these vans will turbo charge our own customers' efforts as they seek to deliver exciting new TV services into homes across the UK." (Openreach press release 16 Oct 2013.)

Photos

	"Superfast fibre: Connecting the Nation to Phone, Broadband and TV services." "This vehicle is proudly maintained by BT Fleet." "60 mph ~ Speed limited to help protect the environment." Photo: Superfast fibre Fiat Doblo Maxi © LSA October 2013
	"Superfast fibre: No more humdrum TV." Photo: Superfast fibre Fiat Doblo Maxi © LSA October 2013
Dinosaur
	"Superfast fibre: For TV services with bite." Photo: Superfast fibre Fiat Doblo Maxi © LSA March 2014
Hummingbird
	"Superfast fibre: No more humdrum TV." Photo: Superfast fibre Fiat Doblo Maxi © LSA December 2013
Astronaut
	"Superfast fibre: Stellar TV on demand." Photo: Superfast fibre Fiat Doblo Maxi © LSA April 2014
Connecting Communities
	During 2014 another logo 'Connecting Communities' was used in place of the Smart TV branding on Doblo vans. Photo: Superfast fibre Fiat Doblo Maxi WV14 SZT at Manchester East TEC © Mark Skillen November 2014
Connecting the Nation
	Later Doblos have more generic branding... "Connecting the Nation to Phone, Broadband and TV services" Photo: Fiat Doblo Maxi WV64 XCY © LSA Feb 2015

In July 2014, Openreach took delivery of an additional 1,800 Doblo vans. Duncan Webb, Commercial Director at BT: Fleet:

"These vehicles have been deployed to front-line engineers installing fibre broadband into homes and businesses across the UK. With a fleet of hard-working vehicles of this size it was important to have the right vehicles, which we have in the FIAT Dobló Cargo Maxi."

New Doblos registered WP64 xxx are being delivered during 2015.

Design, images and text compiled by © Light-Straw. Page last updated June 2015 revision. Checked May 2021.

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