BT Vehicles - The Circle Fleet (2019 onwards)
BT Circle Fleet
Over the years, BT's brand had become diluted through the use of varying and markedly different logos for its sub divisions. Brand-guru Paul Franklin at Red&White was tasked with creating a uniformly simplified logo which could be easily applied across all physical and digital media.



Photo: BT Fiat Doblo van © David Whittaker August 2020.

| EXIT | The Circle Fleet | Links |
Introduction

The simplified logo was first devised in 2016, announced in May 2019, and finalised with a full colour pallette for the launch in October 2019. On vans, the BT lettering within a circle appears as Yale Blue [colour to be verified.]
Fiat
Fiat
A white-based van needs minimal vinyl to transform it to the new BT logo.




Photo: BT Fiat Doblo van © David Whittaker August 2020.
Nissan  
Nissan
This Nissan is an EV (Electric Vehicle).



Photo: BT Nissan E-NV200 Acenta Rapid van © David Whittaker March 2021.
 
Volkswagen  
Volkswagen
This particular VW was always purple, but has been re-branded with the new logo.

Photo: BT VW Transporter T30 © LSA April 2021.
Links

Red&White the design/branding agency.
Design, images and text compiled by © Light-Straw. Page build 17 May 2021.

All logos and trade marks are the property of their respective owners and are used on the Light Straw site(s) for review only. Students and researchers are recommended to make their own independent enquiries as to the accuracy of the information contained therein.