STD - Publicity
The 'Dial Everywhere' Network
"With STD, it's so cheap to phone your friends, after six and at weekends."
STD - Publicity
As the Subscriber Trunk Dialling (STD) equipment worked 24 hours a day, the spare capacity in the system, outside of business hours, was advertised to increase revenue. Many subscribers were only used to dialling local calls, so leaflets were produced (like the one opposite) to help them 'speed their calls'...


Scan: Publicity leaflet - 'Speed your calls'.
| EXIT | Leaflets | Susan Dials a Trunk Call |

The General Post Office produced many booklets and leaflets both for use in schools and to educate the novice telephone user!

Careful dialling saves time
Careful dialling saves time and temper...
If you cannot dial the call, call the operator and ask for the complete number...

 


Scan: Publicity leaflet PK10 - 'Careful Dialling...'.
   

Susan Dials a Trunk Call
Susan Dials a Trunk Call
In the 1960s, telephones were still a luxury and dialling a Trunk Call was an expensive novelty.

 

Scan from booklet: Our Telegraph and Telephone Services by Mary F. Moore.
   

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